Wireless Japan 2014 was held at Tokyo Big Sight during May 28-30, 2014. Wireless Japan is the one of the largest shows in Japan for Wireless related technology/services.
For the very first time at the tradeshow, visitors had a chance to experience “beacon” demo (“beacon” is the device that was designed to attract people’s attention to specific locations). At Wireless Japan, beacons were placed at over 50 booths/locations to send booth information to smartphones. The booth information is automatically displayed on the smartphone when the visitor comes close to the booth/location. This “beacon” demo was the key exhibit at Wireless Japan this year.
A couple of our clients had their booths at Wireless Japan 2014. We provided our support with their booth management & design, operation, panel production, flyers (translation & printing), novelty production etc. One of them has their office only in Canada, so we communicated directly with their marketing division in Canada for the booth decoration, panel and flyer production.